Starbeat iOS App Redesign Case Study

Project Overview

The goal of this project was to improve the overall user experience and visual appeal of the Starbeat iOS app. The existing design faced usability challenges across multiple features, and the redesign focused on creating a more intuitive, engaging, and cohesive user journey.

Problem Statement

The previous app design had a cluttered interface, lacked clear navigation, and did not provide users with a seamless experience. Users found it difficult to complete essential tasks efficiently, leading to frustration and reduced engagement.

Research & Analysis

• User Feedback: Collected insights from existing users to identify pain points.

• Heuristic Evaluation: Analyzed usability issues such as poor readability, inconsistent UI elements, and a lack of clear call-to-actions.

• Competitor Analysis: Studied best practices in UI/UX design from similar apps.

Key Issues Identified in the Old Design

1. Inconsistent typography and spacing affecting readability.

2. Overwhelming screens with too much information.

3. Lack of visual hierarchy, making navigation unclear.

4. Confusing navigation and unintuitive user flows.

5. Absence of interactive elements to keep users engaged.

6. Inefficient task flows leading to increased user frustration.

Redesign Solutions

• Enhanced Navigation: Clear progress indicators, better menu structure, and improved user flows.

• Simplified UI: Clean, minimalistic design with improved spacing and typography.

• Revamped Information Architecture: Logical content grouping for better accessibility.

• Improved Task Flows: Streamlined interactions to reduce friction and enhance usability.

• Enhanced Visuals: Engaging illustrations, micro-interactions, and consistent UI elements.

• Stronger Call-to-Actions: Highlighted key features and benefits to boost conversions.

• Dark Mode Compatibility: Ensured accessibility and user preference adaptation.

Outcome & Impact

• Higher Retention: Reduced drop-off rates with a clearer and more engaging user flow.

• Improved User Engagement: Increased app usage and task completion rates

• Faster Navigation: Users were able to complete tasks more efficiently.

• Positive Feedback: Users found the redesigned app more intuitive and visually appealing.

Conclusion

The redesign of the Starbeat iOS app successfully enhanced the overall user experience by addressing usability issues, improving visual appeal, and refining task flows. This project showcases my ability to conduct UX research, identify pain points, and implement design solutions that lead to a better user experience.